Privacy Policy

Your Financial Assurance Ltd
Firm Reference Number
: 1052118
Effective date: 5 August 2026


1. WHO WE ARE

Your Financial Assurance Ltd (“we”, “us”, “our”) is a directly authorised broker, authorised and regulated by the Financial Conduct Authority (FRN 1052118), and is the data controller for the personal data described in this policy.

You can contact us at: Your Financial Assurance Ltd, Regus, 2 Falcon Gate, Shire Park, Welwyn Garden City, AL7 1TW. Telephone 020 8064 0019. Email enquiries@y-fa.co.uk. Registered in England & Wales, Company Number 07545492.


2. DATA WE COLLECT

We may collect and process the following categories of personal data:

  • Identity and Contact Data – e.g., name, address, phone number, email (e.g. enquiries@y-fa.co.uk)
  • Financial Data – bank details, transaction information, credit status
  • Technical and Usage Data – IP address, browser data, cookies, device identifiers
  • Special Category Data – health or other sensitive data where necessary for certain insurance or financial services

3. HOW WE COLLECT YOUR DATA

  • From you directly via forms, email, phone, or face-to-face
  • Automatically when you use our website (e.g., cookies, analytics)
  • From third parties such as insurers, credit reference agencies, or public databases

4. WHY WE PROCESS YOUR DATA

We process your personal data to:

  • Deliver and manage financial or insurance services you’ve requested
  • Comply with legal and regulatory obligations (e.g., FCA, AML requirements)
  • Prevent fraud and ensure security
  • Communicate with you regarding your account or services
  • Send marketing communications if you have given consent

5. OUR LEGAL BASES FOR PROCESSING

We rely on the following legal bases:

  • Contractual necessity – for services you’ve requested
  • Legal obligation – to comply with law and regulation
  • Legitimate interests – to run our business effectively, provided your rights are not overridden
  • Consent – especially for marketing and certain special category data

6. WHO WE SHARE YOUR DATA WITH

  • Financial product providers and insurers
  • Technology and service providers under strict data agreements
  • Regulatory authorities (e.g., FCA, HMRC) when legally required
  • Credit agencies or fraud prevention organisations

7. DATA RETENTION

We only retain your personal data for as long as necessary to fulfil our obligations:

  • Typically 6 years from the end of our business relationship
  • Longer if required by regulation, legal proceedings, or contractual necessity

8. INTERNATIONAL TRANSFERS

If personal data is transferred outside the UK/EEA, we ensure appropriate safeguards are in place (e.g., adequacy decisions or standard contractual clauses).


9. YOUR RIGHTS

Under the UK GDPR, you have rights to:

  • Access your data
  • Request correction or erasure
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time
  • Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, contact us at enquiries@y-fa.co.uk

You can contact the ICO at ico.org.uk or on 0303 123 1113.


10. COOKIE NOTICE

We use cookies and similar technologies to improve user experience and website functionality.

What are cookies?

Cookies are small text files placed on your device when you visit our site. They help us understand how you use our website and may store preferences or login details.

Types of cookies we use:

  • Necessary cookies – essential for website operation (e.g., security, navigation)
  • Performance cookies – help us understand usage patterns through tools like Google Analytics
  • Functionality cookies – remember your preferences
  • Marketing cookies – only used with your consent, for personalised ads or campaigns

How to manage cookies:

You can manage your cookie preferences using your browser settings. Most browsers let you block or delete cookies. Disabling cookies may affect site functionality.

For more details or to update your preferences, contact enquiries@y-fa.co.uk.


11. DATA SECURITY

We implement appropriate technical and organisational security measures, including:

  • Encrypted communications
  • Restricted access controls
  • Staff training and auditing
  • Regular review of IT systems

12. CHANGES TO THIS POLICY

This policy may be updated from time to time. Changes will be published on our website and include a revised effective date.